Electrical Case Study — Park Electric

KP

Kevin Park

Owner · Park Electric · Seattle, WA · Est. 2016

5

Electricians

$1.4M

Annual Revenue

BLD Pro

Plan

The Challenge

Happy Customers. No System to Leverage Them.

Kevin had built a solid electrical business over 8 years. His customers loved him — his satisfaction rate was high and complaints were rare. But those happy customers weren't translating into referrals. He had no system to ask. He'd think about it, but the timing never felt right.

"I knew my customers were happy. I just never had a way to turn that into new business. I'd finish a job, they'd say great job, and that was it. Nothing else came of it," Kevin said.

His Google rating sat at 4.1 — decent but not dominant. And he was spending $2,400 a month on ads just to keep the phone ringing.

Before BLD Proof

Near-zero referral business despite high satisfaction
4.1 star rating — below the Seattle market average
$2,400/month in Google Ads just to maintain lead flow
No post-job follow-up system of any kind
Relying on word-of-mouth that happened by chance

What Kevin Needed

Automatic review requests after every job
Referral asks that went out to his happiest customers
A system that didn't require him or his team to remember
Better rating to reduce dependence on paid ads

The Solution

Happy Customers Become Your Sales Team.

Kevin turned on both Review Generation and Referral Magic on the same day. The flow was simple: after every job close, an SMS goes out asking for a review. If the customer leaves 4–5 stars, three days later they automatically receive a referral request — asking if they know anyone who could use an electrician, and offering a $25 Amazon card for any referral that books.

The timing was the key. "Asking three days after a 5-star review is perfect. They're still happy, they're thinking about us, and the ask feels natural," Kevin said.

Day 1

Review Generation + Referral Magic activated

First SMS sequence went live. Kevin uploaded 3 months of past customers from his CRM to seed the pipeline immediately.

Week 2

First referral booking came in from a 3-month-old customer

A customer from a panel upgrade job referred their neighbor. $1,800 panel job booked — from a customer Kevin thought he'd never hear from again.

Month 1

Rating jumped from 4.1 to 4.7. 8 referral bookings.

Google traffic increased. Kevin reduced his ad budget by $800/month immediately.

Month 3

22 referral jobs. 4.9 stars. Ad budget cut by 70%.

Referrals now account for 31% of Park Electric's new business. Kevin reinvested the savings into a second service van.

★★★★★

"Went from a 4.1 to a 4.9 in six weeks. The referral texts are bringing in jobs I never would have gotten otherwise. It just runs in the background while we work."