The Challenge
Great Work. Zero Online Proof.
Marco Rivera had been roofing in Tampa for nearly a decade. His crews were good, his prices were fair, and his customers loved him — but none of that showed up on Google. He had 12 reviews with a 4.1 rating while a competitor with worse workmanship sat at 4.8 with 200+ reviews.
Every job Marco finished, he'd think about asking for a review. But between wrapping up the site, answering calls, and managing his crew, it never happened. "I knew I needed reviews. I just could never get it done consistently," he said.
Worse, he had no way to know when customers were unhappy. Two 2-star reviews hit him in the same month from customers he never heard a word from — they went straight to Google instead of calling him first.
Before BLD Proof
- 12 Google reviews after 9 years in business
- 4.1 star rating — below the local average
- No system for asking customers for reviews
- 2 negative reviews with no warning or chance to respond
- Losing bids to less qualified competitors with better ratings
- Zero visibility into why jobs were won or lost
What Marco Needed
- Automatic review requests after every job close
- A way to intercept unhappy customers before they post publicly
- Follow-up sequences that didn't require him to lift a finger
- Real-time dashboard to track his reputation score
- Something his crew could hand off without any training
The Solution
Set It Up in 20 Minutes. Let It Run.
Marco signed up for BLD Proof on a Tuesday afternoon. By Wednesday morning, his first review request went out automatically to a customer whose roof he'd finished the day before.
The setup was simple: Marco connected his Google Business Profile, uploaded his customer list from the last 6 months, and turned on the 3-touch SMS sequence. BLD Proof handled everything else — sending review requests, routing unhappy customers to a private feedback form, and following up with customers who hadn't responded.
Day 1
Connected Google Business Profile & uploaded 84 past customers
Took 20 minutes. BLD Proof immediately began queuing review requests for every completed job in the backlog.
Week 1
First 11 reviews came in — including from customers 3 months old
The backlog blast brought in 11 reviews in 7 days. Marco's rating jumped from 4.1 to 4.6 overnight.
Week 3
Reputation Shield caught a 2-star rating before it went public
A homeowner rated 2 stars in the review flow. BLD Proof redirected them to a private feedback form. Marco called them that afternoon, fixed the issue, and the customer later posted a 5-star review on Google instead.
Month 2
Passed the #1 competitor in review count
Rivera Roofing hit 54 reviews and a 4.8 rating — surpassing the local competitor Marco had been losing business to for two years.
Month 4
89 reviews, 4.9 stars, #1 ranked roofer in his zip code
Google's local pack started showing Rivera Roofing first for "roofer Tampa" searches. Inbound leads from Google tripled.
★★★★★
"I went from 12 Google reviews to 89 in four months. Every homeowner mentions they found us on Google now. I should have done this years ago."
MR
Marco Rivera
Owner, Rivera Roofing · Tampa, FL
The Results
Four Months. Real Numbers.
77
New Google Reviews
In 4 months, up from 12
4.9★
Average Rating
Up from 4.1 at start
3×
Inbound Leads
From Google search
$47K
New Job Revenue
Attributed to Google traffic
68%
Review Rate
Of requests convert
4
Bad Reviews Blocked
Caught by Reputation Shield
Features Used
What Marco Actually Uses Every Day
⭐
Review Generation
3-touch SMS sequence after every job close
🛡️
Reputation Shield
Routes 1–3 star customers to private feedback
📞
Missed Call Text Back
Auto-texts every missed call within 12 seconds
🤝
Referral Magic
Automatic referral asks after 5-star reviews